Introducing the Go To Market Initiative

Nov. 7, 2018

Rene and her fellow students endured a 230-mile road trip to Yuma, Arizona as part of the Go To Market Initiative—an experiential learning opportunity between the University of Arizona’s College of Engineering, McGuire Center for Entrepreneurship and Yuma Center of Excellence for Desert Agriculture (YCEDA).

Yuma Agriculture generates $4.4B to state economy.

Feb. 10, 2025

A new economic impact study by University of Arizona's Dr. George Frisvold reveals the critical role of Yuma County in Arizona's economy.

Dr. George Frisvold's November 2024 report

Read Article (UA News)

The Desert Difference

Dec. 12, 2024

Conference in Yuma Drives Innovation in Arid Land Agriculture

attendees of the Desert Difference AgTech Conference watch a field demo on Day 1 — Leslie Hawthorne Klinger

https://research.arizona.edu/news/desert-difference

In agricultural Yuma, state, federal and local water talks are dictated by the law of the river

May 22, 2024

The Colorado River supplies water to millions of people across the American West, travels 1,450 miles and drains into seven US states, including Arizona, and two in Mexico. The river is the heart of the agricultural irrigation system for farmers in the Yuma growing region. The law of the river determines where it goes.