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  4. Introducing The Go To Market Initiative

Introducing the Go To Market Initiative

Nov. 7, 2018
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Rene and her fellow students endured a 230-mile road trip to Yuma, Arizona as part of the Go To Market Initiative—an experiential learning opportunity between the University of Arizona’s College of Engineering, McGuire Center for Entrepreneurship and Yuma Center of Excellence for Desert Agriculture (YCEDA).

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News

Will AI and robots replace farmworkers in Arizona? Growers experiment with new technology

May 12, 2025
Clara Migoya
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Photo by Mark Henle-The Republic
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A long-term research investment in the science of arid soil health

April 7, 2025
Erin Schauer
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A lettuce field in Yuma, AZ

The Desert Agriculture Soil Health Initiative (DASHI) seeks to fill critical knowledge gaps and develop solutions tailored to desert cropland soils.

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Yuma’s agricultural might: Arizona’s Silicon Valley of vegetables

April 2, 2025
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aerial view of agricultural area in Yuma, AZ

Known as the 'Winter Lettuce Capital of the World,' Yuma’s agricultural heritage drives a multibillion-dollar economy that extends far beyond the fields.

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